How To Make Your Product The Ferrari Of Click Funnel

If you’re interested in growing your business and have been looking for a solution for any amount of time, you’ve most likely heard somebody mention funnels.

If you aren’t using lead generation and sales funnels in your marketing – you’re throwing out a lot of time, energy and resources in your marketing efforts that most likely isn’t giving your much of a return on your investment… am I right?

What is a Funnel?

Funnel: A funnel (aka marketing funnel, lead generation funnel, sales funnel, etc.) is nothing more than a graphical representation of the customer life-cycle as a customer travels from prospect to lead to customer in your business.

What Does a Funnel Look Like?

Funnels can be laid out vertically like a traditional funnel with prospects entering at the top and customers coming out the bottom or they can be laid out horizontally with prospect entering the funnel on the left and customers popping out on the right.

Whichever option you prefer… both will allow you to track your customer’s path.

Why Is This Important?

The reason funnels are so important is for one reason and one reason alone…

ALL GOOD MARKETING IS DATA DRIVEN!

Gut feelings are great for choosing who to date or what lunch special you’d like to try today but for marketing… we want to make marketing decisions on actual, real-life data.

Let me give you an example:

Life Without A Marketing Funnel:

Statistically speaking – only 2-3% of people who visit your website will ever buy from you. If you run a retail location that mean that for every 100 people who walk in your front door – more than 97% of them will continue to walk out without breaking out their wallet.

I don’t know about you but for me… that is totally unacceptable. I’m going to market and advertise to get 100 people into my store and only two will buy? HORRIBLE.

The problem is.. without a funnel in place where we are gauging the customers interest along the way, we have no way of knowing why the 97% of the people won’t buy.

Maybe they’re just tire kickers.
Maybe they didn’t like my prices.
Maybe they didn’t like the re-heated fish I had for lunch

Nobody really knows for sure so any changes we make to our marketing strategy are going to be guesses based on gut feelings and nothing more.

That is NOT the way we want to run a professional business.

Now let’s take a look at life with a “general” marketing funnel and see what we can learn.

Life With A Marketing Funnel

Let’s say you run a local pool supply company and you are trying to kick off some killer summer sales with a large display in the front of the store for over sized, clickfunnels coupon codes inflatable rubber ducks (don’t ask me how I know about this)

Seems like a pretty good plan because as a pool supply company (or any other company as far as that goes) the hardest part is landing the new customer – once you have them you can always up-sell and cross-sell them with additional/related products and services and just generally win them over with your spectacular customer service.

So let’s take a look at what that funnel might look like

NEW CUSTOMER SALES FUNNEL EXAMPLE:

Step 1: Customer walks into the store (thanks to the 4′ tall rubber duck in your front window)
Step 2: Customer looks at the rubber duck display
Step 3: Customer grabs their own rubber duck and puts it in their shopping cart
Step 4: Customer heads over to the checkout line
Step 5: Customer completes the purchase and goes home to inflate their ridiculously over sized rubber duck.

To understand the magic of the sales funnel we aren’t going to look at the actual steps, we’re going to look at the gaps between the steps because this is where the customer is making their decisions. This is where they are deciding if they are going to continue the relationship.

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Factors to Consider For More Successful Interior Office Design

Productivity is one of the benefits of getting an office fit out in London. Motivating colours and office design spurs employees into finishing their work. Also, there are particular wall colours that stimulate creativity and concentration. This is why it is important to put a lot of thought into what wall colours will be painted on to the office wall.

But before moving office, there are certain things you need to consider. New office space is one of them. Search for another space conducive to an office fitting out. You should already have a good interior office design in mind to determine if the new location you are considering requires a lot of work for the design you have in mind. You might need to tear down a few walls or build some and this might require a lot work. If you want to save money, choose an office space that already has the amenities and the building structure that can be redesigned with ease.

Next is to determine what sort of design is ideal for your companys needs. Do not just concentrate on picking designs that are current. A lot of people make the mistake of choosing interior office design that is modern but does nothing to represent what their company really is. Consider the office design as a way of showcasing your companys transactions, principles and values. One look at your office, and people walking in will already know what you are offering. This is more than an effective way of advertising.

Office fitting out should also be timeless. Keep in office refurbishment company mind that your office will sport this look for many more years to come. Choose a design that is very easy to work with. In case you decide to change a few things in a room, you will not have to tear down walls or completely change the wall colour to get the new look you want. It should be easily customisable so you can save money in the future. The design should also be attractive to look at and should not easily look dated.

Consider the needs of your employees as well when mulling over the best design for your office. Pick a design scheme that will really boost their creativity and provide inspiration for them. It should also be comfortable and practical for working in.

Now that you are moving office and having the space redesigned and refurbished, it is time to consider whether you are going to sell your old office equipment and buy new equipment. Some of your old office furniture and decoration may no longer work with your new space. They can actually be sold to small starting companies through second hand furniture shops.

Next is to hire the best builders and office decorators. You will soon find out that there are a myriad of companies offering their office decorating and building services in the UK. The number alone will intimidate you. It might be more difficult to narrow down your options to the most reliable ones.

But do not let this keep you from choosing the best design and building company. Look for a company that focuses on office redesign. Check their track record. Make sure they have been in the business for a long time and that they have already serviced a number of companies. Check their portfolio as well. Browse the photos of their previous projects so you can determine if they are really competent in redesigning your office.

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